How Valerie Stafford of Rumor Designs Brings Her Interiors to Life
Reposted from Sotheby’s Extraordinary Living Blog | January 16, 2020 | by sothebysrealty

A piece of art. A color palette. A potted succulent. For Valerie Stafford, the smallest detail can be the thread that weaves together her whole vision and concept for a room. “That’s the best part,” she says. “Starting a design is so much fun, and then following the path as it winds is the second best part.” Before she became Partner and a Lead Designer at Rumor Designs, Stafford followed a winding path of her own: from the modern, forward-thinking schools of art and business at the University of California, Santa Barbara, to the more traditional training ground of Florence, Italy, where she completed a Master’s in Interior Design. These two schools of thought helped Stafford cultivate her own timeless aesthetic: her rooms blend contemporary design with an appreciation for the artisanship of the past. Her practice is focused on the quality of the materials in a space, from surface finishes and wall colors to lighting and fabrics.
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